Marketing part 1 Essay Example | Topics and Well Written Essays - 1250 words

Marketing part 1 - Essay Example It also has flights that carry luggage over a short distance especially when dealing with perishable goods. The market segment of Qantas airline is divided into two: The domestic segmentation and the international segmentation. The international segmentation of the company aims at reaching customers all over the world. The main targeted customers are people who travel overseas country for business trips or vacations. It targets international travelers who are the major target of the company. Such include business people and individuals who love travelling across the globe. The second target is the domestic segment which involves offering airline services to people within the country. The services are offered to people who travel over various areas in the country and people travelling for vacations. Qantas has lowered the prices of this segment making it accessible for the local people. The travels involve short hours, unlike the international travels. The features of the airline do not offer many services because they operate at short hours with a maximum of 3 hours. The company provides a wide selection of services which it offers to its customers. The company offers comfortable and reliable flights to its customers especially in the long-hour flights. The company is diverse and offers both domestic and international aviation services to its customers making it more competitive in the market share. It can meet the need of both the local people and international travelers something that a number of airlines in Australia have not been able to offer. The company also has a strong backbone that supports its activities. The fiscal position of the company is stable enough to support all of its operations. It also uses the most recent technology to make its services more convenient and of quality. The company also has a good technical support which ensures

Lewin's Model of Change Essay Example | Topics and Well Written Essays - 1000 words

Lewin's Model of Change - Essay Example It is also comprehensive and relevant that it has not required revisions – unlike others – to remain relevant to its subject. The major concepts of this theory are unfreeze, change, and refreeze (freeze) (Gerth, 2013). This stage comprises readying the organization to acknowledge that change is inevitable. Preparation involves dislodging the existing status quo before starting to construct a new strategy of operating (Gerth, 2013). Crucial to this is creating a powerful message demonstrating why the status quo cannot continue. This is the most convenient to develop when the organization can attest to declining revenue, worrying client satisfaction surveys, poor financial results, etc. These indicate that things must change in a way that all stakeholders can understand (Schunk & Meece, 2014). Successful preparation of the organization requires starting at its core – the people in charge of driving the change should confront the notions, values, behaviors and attitudes that presently define it. After the risk created in the unfreeze phase, the change phase is where the organization starts resolving its risk and looking for new approaches to doing things. People start behaving and believing in ways that back the new dimension. The shift from the unfreeze stage to this phase does not occur overnight (Schunk & Meece, 2014). Employees take time to accept the new dimension and proactively participate in the transition. The Change Curve, an affiliate change model, concentrates on the specific concern of personal changes in a dynamic environment and is appropriate for comprehending this particular issue more comprehensively (Schunk & Meece, 2014). As the changes happen and people have accepted the new methods of working, the organization is primed for refreezing (Schunk & Meece, 2014). The superficial signs of this phase are a stable company chart, uniform job descriptions, etc. The refreeze phase should also